北京猎头人才推荐 IBM-performance marketing manager
自我评价：
全局视角，逻辑化思考。
跨部门沟通协调能力，解决复杂问题的能力。
团队协作，领导力，抗压性。
良好的沟通、表达、执行力，结果导向。
有限的人财物资源下，达到预期效果。
金融、制造业经验。
Strong ability to work cross-functionally and managing multiple projects.
Solid experience in marketing strategy planning and execution.
Excellent leadership, teamwork and problem-solving skills.
Strong sense of responsibility and work under pressure.
Ability to work with limit human resources and budgeting.
已婚已生育，无二胎计划。
工作经历：
国际商业机器公司（INTERNATIONAL BUSINESS MACHINES）IBM (4年5个月)，performance marketing manager。
●2014年11月-至今 performance marketing manager
协同GTS BU、战略市场部，针对不同行业特性、受众特征制定市场营销策略，总结市场反馈，研究调整策略。
组织编制季度营销规划书（PMP），并推动相关策略的实施，驱动营销任务目标达成。
策划组织实施面向客户的市场活动，并后续跟进市场活动，发现和创建来自市场活动的商业机会；
保持与客户的良好沟通，维护客户关系，响应客户商业需求；
协同行业销售跟进客户技术需求，了解客户采购流程及预算情况，促成赢单；
在跟进市场活动与客户沟通交流的过程中，听取客户反馈，为战略市场提供市场分析建议，以及客户声音和诉求，以期改进活动质量，精准对标客户。
主要负责IBM全球科技服务部相关产品和解决方案的推广和销售。
参与制定及实施GTS解决方案市场战略，了解所属业务单元战略目标，及时收集一线市场的信息，并进行分析，协助团队完成下季度市场预测。
负责员工GTS相关解决方案的培训，及时准确向员工传达GTS方案的卖点、价值、目标客户群体、成功案例，从而提升团队销售能力。
及时发现商机，为所属业务单元创建更多来自white space新客户的pipeline，做好新客户系统注册及维护，实时更新维护CRM系统。
负责团队成员工作安排、指标考核及日常管理工作。
Work with MI, strategy marketing and GTS BU to understand market trends, industry know-how,competitive analysis and customer needs, to work out executable tactic planing.
Execution on tactics and campaign including physical or digital events according to business needs.
Responsible for the overall GTS target achievement;
GTS solution forecast and pipeline management: Execute marketing event follow up to identify potential customers, work with sales to generate opportunities, support brand sales to materialize the project and achieve GTS revenue target;
Call contacts to discuss their business environment, identify their IT needs, determine the most appropriate IBM solution, and engaging an appropriate IBM sales channel to own and close.
Cooperate with strategy marketing team to train, guide and support region sales activities including GTS industry solution, svc product line,value proposition,unique value from competitors and bidding processes etc.
Provide training of product knowledge for region sales team
Collect marketing intelligence and feedback to strategy marketing team to optimize local product strategies, actively involve in marketing planning and timely feedback customers' comments.
Arrange enablement of GTS related solution for team to improve selling skill, balance team work load.
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